ISMA 15 Workshop #3

Workshop 3: The LEGO® SERIOUS PLAY® methodology

Date and time: May 10 (09:00 – 13:00)

Presenter: Massimo Canducci 


Massimo Canducci, Innovation Manager at Engineering Group S.p.a. In his role he manages the company’s Innovation activities with a large permanent team. He often assembles temporary teams working on Innovation, starting from idea generation, to opportunity description, to business case definition, to incubation of new business and service models, with the goal to create new revenue streams for my company and for large clients.

Abstract The LEGO® SERIOUS PLAY® methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue for everyone in the organization.
During the workshop we will work on the “measure” and “requirement” concepts in order to find together the relationships between them and the right ways to approach this field.
Target Audience
Cost/registration See ISMA15 registration fee